We help companies deliver social impact that enables business growth along with community development

web2 new.jpg

What We Do

We make your social impact journey easy

Businesses can generate shared value via Corporate Social Responsibility (CSR), Sustainability, Philanthropy and Employee Volunteering programs.

We help build these programs using the broad framework described below:



Discover the social purpose aligned to your business and map focus areas based on how your business can contribute and benefit


Design a social impact strategy and policy that aligns with business vision and footprint, as well as community needs


Implement high impact programs through multi-stakeholder partnerships for optimized impact per rupee


Report qualitative and quantitative program impact derived from structured tracking of program inputs, outputs, and outcomes




Profit with Purpose in India was founded by Annu Mehta who has worked in the Sustainability and Corporate Responsibility space for over eight years. She has a comprehensive understanding of sustainable development models and has designed and delivered social impact programs across 11 states in India and in Cambodia.

A recognised industry expert, Annu specialises in identifying the social purpose of businesses, designing high impact programs that benefit people, planet and profit, and delivering these programs by building inclusive partnerships that maximise social impact per Rupee.

Before starting her own company, Annu established the India operations for the Foundation of the global CRM leader salesforce.com. As the first Community Engagement Lead for the Salesforce Foundation in India, Annu took the globally successful Salesforce Foundation model and adapted it to establish locally relevant community development programs.

Prior to that, Annu was a part of the Suzlon Foundation where she worked first hand with displaced and disadvantaged communities around the company’s windfarms across India to address complex, localised socio-economic issues and create programs for the sustainable development of these communities.

Annu’s understanding of the unique value each stakeholder adds enables her to integrate this value to build inclusive ecosystems that result in business growth as well as community development.

   Global Presence   





Based in India, the U.K., and Ireland, Profit with Purpose works in 15 countries across the world to deliver social impact that is locally relevant and globally aligned with the U.N. Sustainable Development Goals.


Profit with Purpose in the U.K. was founded by Isabel Kelly who developed the Salesforce Foundation and formerly lead it across 9 countries and is currently a Resident Expert at the Skoll Centre for Social Entrepreneurship at the Said Business School, Oxford University.

Profit with Purpose in Ireland was founded by Elena Rossi who formerly lead the Salesforce Foundation programs across EMEA, and is currently on the Board of the South Dublin County Volunteer Centre.





Success! Message received.